About us

I set up Elite Swimming Academy in 2007 shortly after swimming solo across the English Channel in 14 hours. My priorities in life were transformed on that day and a passion for passing the knowledge and wisdom of the sport was born.

I was already a swimming teacher but I noticed that there was a clear need for high end private tuition with high end customer service. I set up with a handful of private customers, many of whom are still with us to this day. The company has grown from doing just one or two lessons per week to teaching an average of 1000 children and adults every week from complete beginners through to fitness swimmers, triathletes and even members of the British Team! Small classes combined with innovative teaching techniques and the highest quality teachers & coaches is why we get such fast results in our students.

As well as fast tracking our students progression we like to donate large sums to water based charities, most recently Wateraid. We have donated over £100,000 to charities through sponsored swims including the English Channel, the Irish Channel and the Gibraltar Strait. Giving back to local Charities has always been a fundamental principle with our growth from the beginning and these extreme swims also inspire our students to achieve great things. It has been wonderful seeing the company grow over the years but I never want us to lose the personal touch and five star customer service that has been at the heart of our ethics since the beginning. Thanks again for visiting and I look forward to meeting you soon.

Best Wishes