Elite Swimming Academy Ltd (“we”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you book lessons, use our website, or contact us.

1. Information We Collect

We may collect the following personal information:

Your name, address, email, and telephone number.
Payment details for lesson bookings.
Medical or health information relevant to swimming lessons.
Any information you provide when contacting us or using our website.

2. How We Use Your Data

We use personal data to:

Provide and manage the lessons or services you have booked.
Process payments and manage accounts.
Communicate updates, changes, or important information about lessons.
Comply with legal obligations.
Improve our services and run our business efficiently (legitimate interest).

3. Legal Basis for Processing

We process personal data under the following lawful bases:

Contract: to provide lessons and services you have booked.
Consent: where you have agreed to receive marketing communications.
Legal obligation: to comply with laws.
Legitimate interests: to manage our services and improve customer experience.

4. Sharing Your Data

We will never sell your personal information. We may share data with:

Payment processors or banks to process payments.
Regulatory or legal authorities if required by law.
Staff or contractors who need access to provide lessons or services.

We will only transfer data outside the UK/EEA if appropriate safeguards are in place.

5. Marketing Communications

We will only send marketing messages if you have consented. You can unsubscribe at any time by contacting us or following the link in the email.

6. Your Rights

Under GDPR, you have the right to:

Access your personal information.
Correct inaccurate or incomplete data.
Request deletion of your data (subject to legal obligations).
Object to or restrict processing in certain circumstances.
Withdraw consent where processing is based on consent.
Request data portability (transfer of your data to another provider).
Lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk

7. Data Retention

We keep personal information only as long as necessary to provide services, manage our business, or comply with legal obligations. Typical retention periods:

Payment and booking info: 7 years (for accounting/legal purposes).
Medical info: retained only while relevant to lessons.
Contact details for marketing: until consent is withdrawn.

8. Security

We use appropriate technical and organisational measures to protect your data from unauthorised access, loss, or disclosure.

9. Children’s Privacy

For children under 13, we only collect personal information with parental or guardian consent.

10. Data Breaches

In the unlikely event of a data breach, we will notify affected individuals and the ICO where required by law.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review the privacy policies of any third-party sites you visit.

12. Updates to this Policy

We may update this policy from time to time. The latest version will always be available on our website.

13. Contact

For any questions about this Privacy Policy or your personal data, please contact us:
https://www.eliteswimmingacademy.co.uk/contact-us/

Privacy Policy