Elite gain STA Accreditation for their high standards

swim star swim school

Learner swimmers with Elite Swimming Academy can be assured that they are getting the highest quality lessons after Elite signed up for the STA Swim Star Swim School Programme this month in preparation for the Summer Term.

The programme created by STA (Swimming Teachers’ Association), a national governing body for swimming and lifesaving, has been designed to help independent swimming schools achieve the highest standards in safety, teaching and customer service.

By signing up to it, ESA, which teaches swimming at 15 venues across the region has committed to maintaining their excellent standards and has pledged to maintain them by integrating the STA ethos into every element of the business.

Zoe Cooper, Sales and Marketing Director at STA, said the Swim Star programme offers another level of reassurance to parents who entrust the care of the children to the swim schools.

“We are thrilled to welcome Elite Swimming Academy to the Swim Star programme,” she said. “There are many excellent independent swim schools across the country but those signing up to our scheme, like Elite Swimming Academy, are providing extra assurance to their customers of their commitment to maintaining the highest of standards in teaching.”

Ed Williams, Elite’s Managing Director, said “We are delighted to have gained this highly regarded accreditation to show our commitment to maintaining the highest standards of health and safety, business procedures, teaching and customer service.”

To be accepted as an STA Swim Star, independent swim schools have to achieve STAmark accreditation as the minimum quality criterion – STAmark is an external accreditation system that signifies a swim school has demonstrated a level of understanding across all key health & safety aspects related to swim school operations.