Inspire the Children with our FREE School Assemblies

School Assemblies

Here at Elite Swimming Academy, we don’t just teach children how to swim, we also go into schools free of charge to inspire them to achieve their dreams in life and work hard. ESA founder Ed Williams does this freely for all ESA customers as an added extra to complement your experience with us.

Ed tours schools across the region every week to speak with the children about the importance of having a dream and doing everything it takes to achieve it. The big theme he bases these assemblies around is his solo English Channel Swim and recent completion of the North Channel between Ireland and Scotland. There is a heavy focus on the importance of trying hard and having the determination to succeed which leaves the children inspired and captivated.

Ed’s presentations are very interactive and always start with a short film of his English Channel Swim. The floor is then opened up for questions from the students to learn about the challenges and variables which make swimming the English Channel one of the ultimate personal challenges and how the children can take those teachings into their school work.

Talks to schools are FREE of charge and we only ask that in return schools send a leaflet home with each child about Elite Swimming Academy swimming lessons or alternatively an email to parents with a link to the ESA website.

School Assembly Testimonials

“We all found your Channel Swim talk hugely inspiring – what a goal and what an achievement! It was a wonderful coincidence you chose to tell the girls that the purpose of talking to them was to work towards their goal/dream, given that we are currently thinking about how to nurture the learning characteristic of ‘direction’. The video footage of your swim is really powerful but having you there to introduce it and then to answer questions made it unforgettable. My colleagues and I were particularly struck by your professional handling of the girls’ questions – thank you.”
Katie Milne – Head of Junior School for the Stephen Perse Foundation, Cambridge

“Ed is a very inspirational and motivating speaker and the children were spellbound when he talked about his dream at primary school to swim the channel.  The assembly was delivered in a very professional manner with excellent timing and pace.  The children listened attentively throughout the entire assembly.”


Mrs Whyte – Head teacher at Bar Hill Primary School, Cambs

“Ed’s message of not giving up even when times get hard is a possible prize giving speech! I thought he was very good. Personable, keen and with an easy to grasp message which really inspired the children.”


Mrs Charlotte Avery – Head of St Mary’s School – Cambridge

“Ed’s account of his cross channel swim both fascinated and inspired the children at Newnham Croft Primary school. The children asked lots of interesting questions and one year 5 girl said it was the most inspiring thing she had ever heard! Ed’s message of work hard and you can achieve your goals reinforced our school ethos.”


Mrs Sharon Williams – head of Newnham Croft Primary – Cambridge