Latest News and Articles

Elite open a new pool in Great Paxton nr St Neots

Elite open a new pool in Great Paxton nr St Neots

We are delighted to announce that our newest pool located in Great Paxton is now open for bookings! This warm, clean private swimming pool will be used exclusively to provide private swimming lessons for children and adults in a luxury environment with no...

Things to consider for your first open water swim

Things to consider for your first open water swim

It may not feel like it yet but Open Water Swimming Season is less than three months away! This is the time that a lot of people start getting the itch to consider a big challenge of some kind. It may be a 400m swim as part of a triathlon or something even bigger but...

The Development of Manor Farm – Croydon Swimming Pool

The Development of Manor Farm – Croydon Swimming Pool

In August 2017 we were approached by the owners of Manor Farm in Croydon (Cambridgeshire) to see if we would be interested in developing a dilapidated pool in a barn on their land. The pool was self built by the farmers in the early 80's for their children but like...

A case study on our children’s intensive courses

A case study on our children’s intensive courses

We have been running our 5-day crash courses every half term and school holiday since the day we started, as they have always been a superb way to generate fast results in just 1 week. A 30-minute lesson every day, for 5 days, works wonders for children’s confidence,...

Our new Swimming Pool in Croydon near Wimpole Hall

Our new Swimming Pool in Croydon near Wimpole Hall

We are less than 2 months away from opening our brand new swimming pool in the village of Croydon close to Wimpole Hall! This stunning 15m long pool has both a deep end and a shallow end making it ideal for swimmers of all ages and abilities. When we first came to see...

esa win two awards at the SME 2017 Cambridgeshire business awards

esa win two awards at the SME 2017 Cambridgeshire business awards

On Wednesday 5th April the Elite Swimming Academy team were delighted to attend the inaugural SME Cambridgeshire Business Awards at The Marriot Hotel in Huntingdon. The event was abundant with the finest talent across Cambridgeshire and we were exceptionally proud to...

Redeveloping Arran House Stud Pool – Newmarket

Redeveloping Arran House Stud Pool – Newmarket

In 2010 we took our first steps outside of Cambridge by starting swimming lessons in a private pool on the outskirts of Newmarket at Arran House Stud in Kennett. This was a huge risk for such a small company however it turned out to be one of the best moves we ever...

5 Perfect Pool Games to Make Practise Fun!

5 Perfect Pool Games to Make Practise Fun!

Here at Elite Swimming Academy we know the importance of practising outside of lessons however, we also understand that it can get a little bit tiresome. That's why we've compiled a list of 5 perfect pool games for you and your little ones - You can make them as easy...

Cambridge City Deal

Something Scary This Way Comes...     The Greater Cambridge City Deal is not the smart choice for small businesses: esa is a swimming tuition company, not a political party, however when your swimming lessons are being threatened by a rushed initiative with...

esa Top Tips for Nervous Swimmers

esa Top Tips for Nervous Swimmers

Whether it’s your child’s first or fiftieth lesson, nerves can still sometimes get the best of them; this is a completely natural process to go through, especially when learning a new skill like swimming. Here are a few ideas for you to help ease your child's anxiety...

What to pack for your child’s swimming lessons:

What to pack for your child’s swimming lessons:

One question that often comes up is what you should pack for your child’s swimming lesson and there are a few items of swimming lesson equipment that are an absolute necessity, however some accessories are optional. Don’t forget a plastic bag to put the wet swimming...

Successful swim between Ireland and Scotland

Successful swim between Ireland and Scotland

On Thursday 25th August 2016 esa Founder Ed Williams successfully swam the North Channel between Ireland and Scotland, considered by many to be the hardest open water swim in the world. Here is Ed's full account of the swim: At 2.30am on Thursday 25th August 2016 I...

The Great East Swim – 10k Race Report

The Great East Swim – 10k Race Report

esa Founder Ed Williams tackles his first ever wetsuit compulsory event in preparation for North Channel swim. Oliver Davis was there to report on the whole experience: Placing a wetsuit in his swimming bag is an alien concept to Ed Williams, solo Channel swimmer. Yet...

Barrow Swimming Pool now Open!

Barrow Swimming Pool now Open!

Six months ago, I learned about a little school pool in the heart of rural Suffolk in need of some serious updating at Barrow Primary School. I instantly saw massive potential and rang the head mistress Mrs Helen Ashe that very day to introduce myself. The pool was...

Barrow School pool renovations

Barrow School pool renovations

esa are delighted to announce that we are fully refurbishing the swimming pool at barrow Primary School near Bury St Edmunds to give us a new base in Suffolk. The treasured swimming pool, funded and built by the Barrow village community over 50 years ago now, was in...

Increase shoulder power for swimming

Increase shoulder power for swimming

Will from Vita Fitness is the esa strength and conditioning consultant on all of our half day clinics. Here Will goes through a very simple exercise to increase your shoulder power and strength to maximise your swimming technique.

Swimming the Gibraltar Strait

Swimming the Gibraltar Strait

On April 24th 2015 esa Founder Ed Williams swam across the Gibraltar Strait between Europe and Africa starting at Tarifa Island off the Spanish coast and 4 hours later arriving on the shores of Punta Cires on the Moroccan Coast. He swam nonstop without a wetsuit covering a total of 8.8 miles (16.2km) in a time of 3hrs and 51 minutes.

Smart Training Vol 2

In this issue I want to look at the distance training sets which make up part of a good training program and by this I mean the less intense swim sets where the swimmer will cover much longer distances at a slower pace for a set time scale or a set distance.

Smart Training

More people than ever before are taking on extreme open water swim challenges ranging from their first mile in a lake right through to swimming between countries.  Open water swimming is a sport that anyone with a basic skill set in swimming can participate in at...

Swimming The Irish Channel – Attempt number 1!

Swimming The Irish Channel – Attempt number 1!

On September 3rd 2014 at 5.30am Ed entered the water in Donghadee in Ireland ready to swim 22 miles to Port Patrick in Scotland. Unfortunately things did not quite go to plan and the swim had to be aborted 18 miles in with just 2 to go! Here is the story of what happened.

Swimming the English Channel

Swimming the English Channel

On 22nd August 2006 at midnight, Ed arrived on the beaches of Calais after swimming 26 miles across the English Channel. Below is a diary entry of the swim which was dictated 3 hours after returning to England whilst the memories were still fresh in his mind. "A years...

Iron man Tom Vickery’s Story

Iron man Tom Vickery’s Story

With many of our students now moving up to swim clubs and triathlon clubs, esa magazine caught up with professional triathlete Tom Vickery to hear his inspiring story of his journey through swimming and transition into triathlon.

Swimming Lake Windermere

Swimming Lake Windermere

On August 14th 2009 Ed swam the length of Lake Windermere raising over £2700 for East Anglia’s Children’s Hospice. He was accompanied by a Channel swim student and good friend, Duncan Boltt, without whom the whole ordeal would have been vastly harder work.